Find relevant link opportunities in your competitor gap

Backlink Analysis Tool

Review referring domains, backlink trends, and anchor text in one place. Compare competitor link profiles and build a shortlist of relevant opportunities for your next campaign.

Start with a practical task: follow the backlink gap workflow and download the free worksheet.

Backlink Analysis Tool tool interface in DataWise SEO
Inside the tool

Everything Backlink Analysis Tool gives you

6 focused sub-tools, one unified workflow.

Backlink

Backlink Overview

Start with a summary of backlinks, referring domains, and provider metrics for the domain you want to investigate.

Referring

Referring Domains

See the websites represented in a domain's backlink profile and review the sources behind the totals.

Anchor

Anchor Text Distribution

Review the words used in links to a site. Use the distribution to identify patterns that deserve a closer look at the linking pages.

Competitor

Competitor Link Gap

Compare your domain with competitors to find referring domains that appear in their profiles and are missing from yours.

New

New and Lost Backlinks

Review reported gains and losses over time, then verify important changes on the source pages.

Broken

Broken Backlink Review

Investigate links to unavailable pages and check whether restoring useful content or redirecting to a relevant replacement would help visitors.

How it works

Three steps from question to answer

01

Start with your domain and relevant competitors

Enter the domain you want to review. Choose competitors that serve a similar audience, then compare their referring domains with your own.

02

Inspect the pages behind the numbers

Open promising referring pages and review their topic, audience, and reason for linking. Provider scores help organize research but do not replace this check.

03

Choose an opportunity you can earn

Build a shortlist around a useful contribution: an original resource, expert commentary, a relevant partnership, or an update to a page already mentioning your topic.

Backlink Analysis Tool in action
Walkthrough

See the Backlink tool in action

Walk through DataWise's Backlink tool: the new-vs-lost overview, total backlinks versus referring domains, domain rank and spam score, individual backlinks and anchor text, the referring-domains view, and the Competitor Gap to compare your backlink profile against several competitors at once.

Discover

What to review in a backlink analysis

Move from a list of domains to a practical research plan. These example workflows help you decide which pages and opportunities deserve attention.

Compare relevant referring domains

Find sites in the competitor gap, then check whether their readers are the customers you want to reach. A relevant audience matters more than a score on its own.

Inspect links to unavailable pages

Confirm that the destination is unavailable. Restore the useful page or choose a closely related replacement when one exists, rather than redirecting everything to the homepage.

Verify a reported lost link

Visit the referring page and check what changed. The page may have moved, been rewritten, or become unavailable to the crawler; a reported loss needs context.

Review anchor text in context

Look at the sentence and page containing a link. Avoid treating any fixed percentage of exact-match anchors as a universal threshold for a Google penalty.

Find content worth contributing

Identify the resources competitors earn links to. Use that research to plan something useful and original for the same audience, with a clear reason for a publisher to reference it.

Separate provider scores from evidence

Use domain rank and spam scores as research inputs. Inspect actual links and Search Console messages before drawing conclusions about quality or corrective action.

Built for every workflow

Who uses Backlink Analysis Tool

From solo creators to agency operators, every member gets the same unlimited access.

01
SEO freelancers

For a new client, compare the referring-domain overview with the links to important service pages. Document sources worth reviewing and any broken destinations that need a closer check.

02
Small agencies

Choose a client's relevant competitors and review the link gap. Build a shortlist with the referring page, audience fit, useful contribution, and next research step for each prospect.

03
Content and PR teams

After a campaign, review newly discovered links and verify the source pages. Compare those findings with referral traffic and campaign dates before attributing results.

04
Founders doing their own SEO

Pick a resource your business can create from firsthand knowledge. Use competitor backlink research to learn which publications cover the topic and what their readers need.

FAQ

Backlink Analysis Tool questions, answered

Everything you wanted to know before you start.

Get Backlink Analysis Tool with AI Ranking

Every DataWise tool is included with your AI Ranking membership (from $27/mo). 7-day risk-free trial, no feature gates.